The consumer packaged goods (CPG) industry is heading into 2025 with a sharper focus than ever on personalization, data-driven strategies, and building consumer trust. As shoppers demand more relevance and value from the brands they buy, companies are responding by tailoring experiences and offers to individual preferences. This means leveraging everything from purchase history to social behavior in order to connect with customers in more meaningful, human ways. According to a report by McKinsey & Company, brands that get personalization right can drive 40% more revenue than competitors that don’t.
But personalization doesn’t work in a vacuum. Behind the scenes, it's powered by robust data collection and smart analysis. As tools like AI and machine learning become more accessible, even mid-size CPG brands can now unlock powerful insights from consumer interactions. Platforms like TrySampoll are helping brands test products directly with targeted audiences, gathering data in real-time to optimize marketing and product development. However, success in data-driven marketing requires more than just collection—it’s about transforming raw numbers into actionable strategies.
Of course, none of this matters if consumers don’t trust you. With rising concerns about data privacy, transparency has become a competitive advantage. According to a PwC study, 83% of consumers say they’re more likely to share their data with brands they trust. In 2025, successful CPG brands will be those that clearly communicate how consumer data is used and offer real value in return—think personalized discounts, early product access, or content tailored to individual needs.
Here are 3 things your brand can do right now to stay ahead:
As we move through 2025, personalization, data, and trust won't just be buzzwords—they’ll be the pillars of sustainable CPG growth.