5 Ways Product Trial (Sampling) Keeps CPG Brands On Shelves

December 18, 2023

One of your worst fears as a CPG brand is getting dropped by your key retailer due to low sales. Yikes! A multi-channel strategy for product trial (product sampling & demos) can make all the difference.


How to Measure Success in a CPG Product Trial campaign

November 10, 2022

Whether you are offering discounted or free samples of one or several products, you will see an increase in sales almost immediately at the beginning of your campaign. You may be thinking, “how will my sales increase, if I am only receiving half or none of the profits?” Sales doesn’t always correlate to money. When it comes to retail sales, the goal is to move your products on and off of retail shelves as swiftly as possible. 


Customer Loyalty With CPG Brands

September 28, 2022

One of the most challenging aspects for marketing consumer packaged goods is building and maintaining customer loyalty. Many CEOs of CPG brands focus their marketing strategies on attracting new consumers, but fail to implement a tactic to keep them. According to SalesCycle, “returning loyal customers spends 67% more than new customers”. Instead of putting most of your marketing dollars in lead generation, you should consider investing in a customer loyalty program.


Retail Sampling in 2022

September 8, 2022

Who would have thought? Honestly… Who would have thought how much impact COVID has changed the retail space in 2022? From contactless curbside pickup to groceries delivered onto your doorstep, retailers are making it easier for their consumers to shop using technology. When it comes to retail sampling, consumers aren’t seeing in-store demo products as they have in the past. Since there aren’t many brick and mortar retailers doing store demos anymore, many CPG brands are moving towards using retail sampling technology. 


SMS Marketing for CPG Companies

August 16, 2022

Almost everyone in the world now owns a cellphone. It’s no surprise that people check their phones up to 160 times a day, or once every 9 minutes, to look at text messages, social media feeds, emails, and more according to Findstack. The question is who would have thought a simple text message could help bring in more sales for your CPG business?


Coupon Programs for CPG brands

July 1, 2022

Did you know that in 2021, “the highest share of consumers in the United States would discover coupons or promos through emails from followed brands or online searches”, according to Statista. Before you jump on the coupon app bandwagon, let’s explore other coupon programs you can use to up your CPG sales.


In-Store Promotions For CPG Brands

June 1, 2022

The phrase in store promotions is in the CPG brand bible, so if you don’t know it, here is your chance to learn. According to Retailmenot, “promotions spark in-store purchases for 91 percent of shoppers who use in-store promotions.” For most consumer packaged goods brands, in-store marketing is a way of connecting with their customers, while striving to give them the best experience in the retail stores.


Product Sampling for Reviews

April 28, 2022

When was the last time you made a purchase without looking at the reviews first? According to Qualtrics, 93% of consumers say online reviews determine their final buying decisions. If your brand is lacking product reviews, how is that affecting your business? For CPG food and beverage brands, it could be tough receiving reviews from your consumers.


What is E-commerce Sampling for CPG Brands?

March 3, 2022

According to a study done by XP2, the Food and Beverage industry has an average shopping cart abandonment rate of over 55%. That means that 1 out of every 2 shoppers that are ready to check out of their shopping cart, suddenly get cold feet and leave your online store without making a purchase that day! What can you do to reduce shopping cart abandonment? You should implement an e-commerce sampling strategy and de-risk the buyer journey for your online store. 


How CPG Brands can Brand Build with Shopper Marketing

February 23, 2022

Customer experience for CPG brands is the new battlefield in grocery retail! 86% of consumers are willing to pay more for a great customer experience, according to a study by PwC. There are a million products for consumers to choose from, so how do you plan to stand out against the competitors? It’s simple, you need to invest and implement a shopper marketing strategy for your CPG brand.


What is Sales Velocity in CPG?

February 10, 2022

Dr. James Richardson cites in his book, “Ramping up Your Brand”, that “roughly 80 percent of premium food/beverage brands fail to make it past $1 million in retail sales.” It goes without saying that most emerging CPG brands are having a more difficult time with sales velocity than their more established competitors. That may seem like a no brainer, but there are many factors that contribute to this. Lack of awareness, a marketing strategy, and not knowing how to measure their sales velocity in retail stores.


Redemption Programs for CPG Brands

February 1, 2022

The stakes are high for the CPG industry, as the potential lost revenue from brand switching is estimated at $1.6 trillion USD, a 29% increase from 2010 according to a study done by Accenture. In addition, Deloitte recently came out with a study that shows brand loyalty in several major product categories has declined over the years. The problem that most CPG brands are facing now is brand awareness and a failure to implement redemption programs into their marketing strategies.


What is a Digital Launchpad for CPG Brands?

December 8, 2021

In-store demos come with inherent obstacles. For example, limited customer reach due to limitations of daily foot traffic per store. Also, a possibility of exposing your product to uninterested audiences which doesn’t equate to more retail sales. Chances are that a good portion of shoppers that walk by your in-store demo may not necessarily fancy your superfood bars or veggie burgers. 


The Future of In-Store Sampling Staff

November 3, 2021

In store sampling has always been the gold standard when it comes to immersive experiences to create awareness and drive initial sales in brick and mortar stores. This type of instore advertising allows potential customers the chance to engage one-on-one with promotional events staff aka brand ambassadors to create more personable and memorable experiences.


A New Digital Demo Solution for CPG Brands

October 26, 2021

CPG marketers must look beyond using food demonstrators in supermarkets and find new product sampling ideas to reach new shoppers, and drive consumer packaged goods sales. This apparent shift in consumer behavior has produced a few alternative cpg strategies starting to garner interest in the retail CPG market and one is gaining a lot of momentum, the use of contactless product sampling.


What is in store demo staffing?

October 6, 2021

In store demo staffing consists of hiring staff to conduct in store demonstrations. In store marketing has been a widely used product marketing strategy for decades. Marketing managers often use in store promotions to stimulate the sales of new or existing products. 


Sampoll Announces new “Instant Samples” Program

September 28, 2021

Redeem your “Instant Samples” the same day! No more having to wait 4-6 weeks for your free samples to arrive. Our virtual brand ambassadors will share local Instant Sampling events that are happening near you! These events typically run for 60-90 days, and in some cases a limited supply so we encourage you to redeem your Instant Samples as soon as possible.


Re-imagining In-store Product Sampling & Demos

September 21, 2021

Consumer shopping behaviors are changing faster than ever before! The global pandemic has pushed consumers onto the internet to get their dopamine rush from online shopping. In fact, over 4 trillion dollars was spent buying goods online in 2020, which is almost 30% more than the year prior. 


What is contactless product sampling for CPG Brands?

September 14, 2021

It goes without saying that conventional in-store sampling has been practiced by a variety of CPG brands throughout history because it works. Studies show that 73% of consumers are more likely to buy an item if they get to try it first. 


Analytical Data Vs. Customer Insights for Brands

June 30, 2021

We have been hearing about Big Data, data this, and data that for years. But data is nothing more than units of information, most often numeric, that are collected through observation. More technically put, data is either qualitative or quantitative, that measures sets of variables about one or more persons or objects.


Sampoll lands a new network, launches a new website, unveils new capabilities, and welcomes a new partnership!

June 2, 2021

2021 kicks off the “roaring 20’s” by establishing itself as a year of building on a reopening economy and accelerating momentum.


What is Field Marketing and How Does It Work for CPG Brands?

May 4, 2021

Field Marketing is a branch of marketing in which brands get their products in front of consumers “out in the field” at retail locations, events, college campuses, or in public locations. Field marketing initiatives include promotions, demos, and direct sales.


Is Guerrilla Street Marketing the new normal in 2021?

April 7, 2021

With an increase in the percentage of Americans getting COVID vaccines, there seems to be a light at the end of the tunnel and glimpses of hope that we may be heading towards a sense of normalcy in 2021. 


Sampoll Featured in Valley Life Magazine

March 4, 2021

Sampoll made local headlines in the March 2021 edition of a well-known news publication, Valley LIFE Magazine, a well-known news publication that gets distributed to over 100,000 homes through central Connecticut.


How Conversational Commerce Can Boost Product Trial and Customer Retention for CPG Brands

March 4, 2021

According to e-commerce platform, Shopify, conversational commerce is a term coined by Uber’s Chris Messina in a 2015 piece published on Medium. It refers to the intersection of messaging apps and shopping. There is an increasing trend toward interacting with businesses through messaging and chat apps or through voice technology, like Amazon’s Echo product, which uses voice commands to connect to your favorite companies.


How Sampling Programs Can Help New Brands Build Demand and Secure more Retail Accounts

February 23, 2021

Picture this - you developed your target list of potential stores and cross out the stores that don’t fit your criteria such as discount grocery outlets since you are selling a premium beverage product. Why should this store carry your CPG product? Did you bring anything other than some print materials?


For the Love of CPG Brands

February 12, 2021

Do you feel the love? Probably not. Why? There are thousands of new products that enter the market each year, which only fuels the over-saturation and increases the competition for you, the brand, to compete for consumer attention. 


Fall in Love with Live Shopping Events

February 2, 2021

If you put yourself in the shoes of a typical shopper it’s all about sight, touch, sound, smell, and taste when evaluating an item for purchase. That’s why retailers like Costco lure customers in with free samples, and stores like Ulta Beauty allow customers to try on certain makeup and fragrance products. 


CPG Grocery Brands: We Have a First-Party Data Problem!

January 28, 2021

You just launched a new plant-based food product in the market. You are eager to get your new product SKU stocked on the shelves at retailers across the country but then you realize one thing...It’s SO MUCH HARDER than you originally thought.


4 Ways to Maintain the Customer Lifecycle with Sampoll

January 21, 2021

How well do you actually know your customers? No, really! How well?! The Sampoll team thought it would be a great opportunity to discuss the importance of getting to know as much as possible about your customers.


Please! Stop Using Google Forms for In-store Demo Recaps

January 15, 2021

Dear CPG brands and agencies, I regret to inform you that your Google Forms are making your life harder(not easier) when it comes to managing and reporting on in-store demo product sampling campaigns (and that doesn’t get any better as you transition to digital sampling).


Sampoll Vs. SurveyMonkey

January 7, 2021

Why Sampoll can make your brand’s sampling feedback experience fun for customers while traditional surveys can’t.


Sampoll Rolls Out New Features for the New Year

January 1, 2021

This is not another cliché New Year’s resolution post, rather, it's a promise to you that we're doubling down on releasing amazing new features to help make 2021 the best year yet for your brand’s product sampling and testing campaigns! 


The Shopper's Emotional Connection to Product Sampling

December 6, 2020

As a consumer, the simple experience of walking into a retail store and seeing booths setup with free samples is now an incredibly nostalgic experience.


Shifting Consumer Values Prove Experience Matters

November 12, 2020

In a recent Instagram poll executed by Sampoll 85% of respondents preferred local coffee brand, Rebel Dog Coffee over Dunkin’ Donuts. Let's discuss the critical macro/micro consumer trends that are driving this result!


3 Ways to Boost Retail Performance & Shopper Experiences

October 22, 2020

If you are reading this you must be interested in making some changes to your marketing strategy. Perhaps you've already started experimenting with new ideas. We've got a few ideas for you as well!


Keeping Staff and Customers Safe During Covid-19

July 29, 2020

The Sampoll team is proud to introduce the new Covid-Safety Checklist tool to help your promotional field staff adhere to the Covid-19 safety guidelines established by the CDC and WHO.


Sampoll joins The Brandery's batch 11 cohort!

July 9, 2020

Sampoll joins one of the country’s top accelerator programs, The Brandery (Cincinnati), which is owned and operated by the Gener8tor Fund.


Sampoll Secures a Key Partnership in Silicon Valley

March 12, 2020

In keeping with the theme of increasing forward momentum, and developing critical partner relationships...


Sampoll Secures Angel Investment for Pre-Seed Round

January 8, 2020

2020 is underway with serious momentum as the Sampoll team closes a new investment, doubles down on product enhancements, and continues to secure critical partners.


Generating Actionable Insights with Product Sampling

November 6, 2019

Have you heard someone mention “AI” (artificial intelligence) recently? How about “Big Data”, “Predictive Analytics”, or “Machine Learning”?


Secret Sauce for Brand Retail Activation.

October 16, 2019

Local Connecticut based SaaS business has kicked into overdrive with full rebrand, new partnerships, and acceptance to NewChip Accelerator.