Sampoll lands a new network, launches a new website, unveils new capabilities, and welcomes a new partnership!

Wednesday, June 2, 2021

New Britain, CT, 06.02. Sampoll, Inc. a Connecticut based startup, is beginning to make its strides in 2021 with the phased roll-out of its new website and brand message. Check it out here!

The Sampoll team was formally accepted into the exclusive Food Foundry accelerator program and is 1 of 5 companies accepted into cohort 3, making the cut out of hundreds of other applicants. The program includes a significant equity investment, a year of office space, and over $200K worth of additional benefits. The Food Foundry is a Chicago-based growth accelerator program by Relish Works built in partnership with Gordon Food Service and 1871. The Food Foundry supports, connects, and propels innovative startups who are reimagining the food industry. 

With regard to strategic partnerships, the ink has now dried on an exciting partnership with Halla is a Taste intelligence platform that integrates with grocers both in-store and online to provide personalized recommendations for shoppers in real-time. An upcoming whitepaper will detail the value of this partnership in depth. 

And finally the introduction of Sampoll’s AI-powered Conversational assistant and experience liaison “Sam.” Sampoll’s new technology allows customers to experience new brands, sample products, and get proactively rewarded for discovering and sampling.

The ongoing pandemic enabled the Sampoll team to double down on an already aggressive product roadmap along with a new brand message and tone for their audiences that seeks to unify and better convey the value of Sampoll’s unique 1-2 punch. This comprehensive package provides brands and agencies with the ability to understand attribution and ROI more holistically by combining offline and now online product awareness, engagement, and trial. Market trends point to continued growth in the ecommerce retail space, with a renewed focus on intimate, local, physical experiences. This juxtaposition is at the forefront of Sampoll’s multi-channel strategy and presents an enormous opportunity for brands that are able to effectively engage consumers with authentic experiences wherever they feel most comfortable. Sampoll’s Conversational Assistant “Sam” is in its MVP (closed beta) form currently, with plans to open it up to more brands and roll out additional highly requested features throughout 2021.  

“As the adoption of online interactions accelerates, consumers continually identify one major pain point in a fundamental human desire...the desire to touch, see, taste, and to experience something real. Sampoll envisions a future where our online and offline worlds merge to fulfil this need in delightful and noninvasive ways, while providing brands with unprecedented customer insights.” - Justin Lutz, CEO

Sampoll, Inc. is building better experiences for customer insights. Sampoll’s multi-channel platform helps CPG brands build trust and gain insights through immersive product sampling experiences both in-store and online. Sampoll helps CPG brands create and optimize field marketing campaigns while fostering more impactful shopper experiences between consumers, the brands they love, and trial the ones they've yet to discover.

If you or anyone you know is interested in participating in the pre-seed round or becoming a pilot partner, please contact Justin Lutz at 860-269-5427 or email