We are not here to bash SurveyMonkey. Truth be told they are the biggest survey management platform in the world with an impressive customer base that includes 98% of Fortune 500 companies and even more impressive is that over 147 million SurveyMonkey surveys have been sent over the past 20 years!
This post focuses on comparing the experience your customers will have when providing product feedback on Sampoll vs. SurveyMonkey.
There’s a pretty good chance you have already taken a survey from SurveyMonkey. Does this experience stand out to you? Did this survey make you feel any different than any other survey you have ever taken in your life? If the answer is no then we are in agreement. How about a highly engaged personal conversation you may have had at a beer/wine festival with a brand rep? If you answered yes then you are not alone!
The internet is rife with cases of survey form abandonment. A recent study found that more than 80% of participants had recently abandoned at least one web form mid-way.
1). Sampoll attaches real-time dynamic conversation flows. While you can integrate SurveyMonkey into Manychat to run a chatbot flow sequence, the challenge is you need the technical know-how to execute.
Most early stage companies are operating with lean budgets and small teams - thus trying to piece meal together a campaign might not work so effectively. Unfortunately, it may require a high level of technical knowledge to understand how specific tools work together in SurveyMonkey’s third-party app ecosystem. “Ain’t nobody got time for that!”
Sampoll, however, offers ease-of-setup making the go-to-market process much faster for lean and nimble teams. Since we’re focused on product sampling engagements - we also collect that data with our NEW conversational data collection feature which then allows brands to have two-way dialogue that builds a real sense of trust and loyalty with your customers quicker and stands out from the “advertising noise” from other marketing channels.
2). Integrating the data collection process into the experience. The traditional survey approach that you find on platforms like SurveyMonkey sends a survey before or after the “event” has occurred. Sampoll is introducing a new method of collecting customer feedback while a customer is going through the experience. It’s an interactive feedback experience with quicker feedback loops for your customers rather than a stale one-sided task that feels like an overwhelming chore.
3). Product sampling experiences aren't just consumer facing - it's also the "business of the business" that matters as well. Not only do brands need to track the number of samples given (which equates to some potential loss), but then they need to track the conversion rate on that sampling campaign in order to justify ROI.
Where sampoll differentiates from SurveyMonkey is the ability to run all important facets of a sampling campaign, collect the data, and track metrics like product inventory and sales lift all in one platform.
Don’t give your customers another boring survey. Give them a Sampoll experience and watch your customer satisfaction scores and customer loyalty flourish!
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