What Consumers Really Want in 2025 (Hint: It’s Personalization)

Consumers in 2025 aren’t just looking for products — they’re seeking experiences that reflect their identities, needs, and preferences. The shift toward hyper-personalization is shaping the future of marketing, especially in the CPG (consumer packaged goods) space. According to a recent Salesforce survey, 73% of consumers expect companies to understand their unique needs and expectations. Generic messaging is out; customized content, offers, and brand interactions are in.

At TrySampoll, we’re seeing firsthand how sampling campaigns that are built around personal relevance drive higher engagement and conversion. Personalized experiences build trust and loyalty — two things consumers deeply value in a saturated market. Whether it’s a curated product trial or targeted messaging based on behavioral data, personalization makes people feel seen, and that’s a powerful business advantage.

But personalization doesn’t work without smart data. Successful brands are investing in first-party data strategies, transparent data usage, and consent-based engagement. As Google phases out third-party cookies in Chrome, collecting meaningful, permission-based insights is more crucial than ever. Harvard Business Review emphasizes the importance of using data to create value for the consumer — not just for the brand.

Here are 3 things your brand can do right now:

1. Audit your customer touchpoints – Are you delivering personalized experiences at every step?
2. Invest in first-party data tools – Create surveys, loyalty programs, or interactive content to gather insights directly.
3. Start small and iterate – Test personalized product recommendations or segmented email campaigns to measure impact.

The brands that thrive in 2025 will be the ones that make personalization feel effortless and authentic. Want to see how your brand can deliver better sampling experiences? Get in touch with TrySampoll today.

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