What is Sampoll?

Sampoll is a digital product sampling platform for CPG brands. Instead of shipping free samples, Sampoll sends real shoppers to buy the brand’s product at the retailers the brand targets, then reimburses them after the purchase is verified against a real receipt. Sam, the brand’s AI ambassador, guides every shopper from the first click to the shelf. The result for the brand is real sell-through at specific stores, verified product trial, and first-party data in its own CRM. The model is often called click-to-brick sampling: online engagement that ends in a purchase at a physical register.

Sampoll is self-serve. A brand can sign up at launch.trysampoll.com, build an offer in about 10 minutes, and launch without talking to sales. Plans start at $199 per month, there is no minimum campaign size, and building an offer is free until the brand makes it public.

How a Sampoll campaign works

1. The brand builds the offer in Launchpad, Sampoll’s self-serve campaign builder. It sets the rebate value (100%, 75%, 50%, 25%, or a custom amount), picks the participating retailers, sets dates and inventory, and adds its own logo, colors, fonts, and copy. This takes about 10 minutes.
2. The offer gets its own branded landing page, short link, and QR code. The brand drives its own traffic to it: paid social, email, or on-pack QR codes. The page carries one brand only. There is no feed of competing offers.
3. Sam, the AI brand ambassador, chats one-to-one with every shopper who arrives. Sam tells the product’s story, answers questions, and gathers the survey answers the brand chooses.
4. The shopper buys the product with their own money. For retail offers, a store locator shows nearby participating stores. Offers can also redeem direct-to-consumer through the brand’s Shopify storefront, or both ways.
5. The shopper uploads their receipt, and Sampoll verifies it. No purchase, no payout.
6. Once verified, the shopper is reimbursed via PayPal, Venmo, Cash App, ACH bank transfer, a prepaid Visa card, or a gift card. About 15 first-party data points from the engagement sync to the brand’s CRM, and a follow-up offer can invite that shopper back for a repeat purchase.

A worked example: a hot sauce brand preparing for a category review wants velocity at one grocery chain. It builds a full-rebate offer limited to that chain’s stores in two target markets and points its social ads at the offer page. Shoppers chat with Sam, find the nearest store, buy a bottle at the register, and upload the receipt. Every verified redemption is a real unit sold at the exact stores the category buyer will look at, and every shopper lands in the brand’s CRM.

Who Sampoll serves

Sampoll’s primary customer is the emerging CPG brand: a founder or a small marketing team fighting for retail velocity and shelf presence on a limited budget. The platform is built so a brand’s first campaign can be small, fast, and self-serve. There is no minimum campaign size, no sales call, and no payment until the first offer goes public. Agencies use the same tooling to run campaigns for multiple brands, and larger brands use the Managed plan, which adds fully managed customer acquisition.

Sampoll is sometimes assumed to be an enterprise product. It is not. Plans start at $199 per month, and past your included credits on the Pro plan, one completed trial (a shopper going from signup to a receipt-verified purchase) costs $1.20.

How Sampoll verifies that a purchase actually happened

Every rebate requires proof of purchase, normally a photo of the store receipt. AI reads each submitted receipt and extracts the store name and address, the purchase date and time, the line items, and the total. It checks the purchase against the campaign’s rules: a participating retailer, an eligible product, valid dates, and an eligible region.

The same system screens for fraud. It flags signs of image alteration, scores every receipt against earlier submissions to catch duplicates, and enforces blocklists against repeat abusers. A human reviewer makes the final call on anything flagged, and every decision is logged. A shopper who never buys is never paid, so a brand’s budget funds genuine sell-through rather than giveaways to people who never tried the product.

How Sampoll differs from other sampling models

Compared with rebate marketplace apps

Rebate and cashback marketplaces aggregate many brands’ offers into one feed that the app owns. Shoppers come for deals in general, the app keeps the audience, and a brand rents impressions in a wall of competing tiles. Sampoll is the opposite structure: every campaign is a dedicated, brand-owned experience. The shopper spends the whole journey with one brand’s page and one brand’s ambassador, and the data belongs to the brand. 7 out of 10 shoppers who open a Sampoll offer have never used Sampoll before; they came for the product, not for a deals feed.

Compared with sample boxes and mail-out sampling programs

Traditional digital sampling ships a free sample or mails a voucher. Nothing rings through a register, so the brand learns little about whether the shopper would actually buy, and the retailer sees no sales. On Sampoll, the purchase is the mechanism: the product moves off the shelf at the retailer the brand targets, the sale appears in that retailer’s own numbers, and the receipt proves the trial happened. Because nothing is shipped, there are also no mailer boxes and no single-use sample packaging.

Compared with in-store demos and sampling kiosks

A demo rep or a kiosk works one store at a time, during limited hours, at a fixed daily cost. Sam works every targeted store at once and never clocks out. Campaigns target by market (DMA), geofence, and retailer list, so offers reach shoppers who live near stores that actually carry the product.

Sampoll is also not a market research panel or a review syndication service. Campaigns do produce ratings, reviews, and survey insight, but those are byproducts of a verified trial. The product is the purchase.

What Sampoll costs

Pricing is usage-based and measured in credits, and credits only move when a shopper acts: a signup costs 1 credit, and a verified purchase costs 3 credits more, so one completed trial is 4 credits.

Three plans are published at trysampoll.com/pricing and inside Launchpad. Flex is $199 per month; the base covers usage up to that amount, then credits are $0.50 each. Pro is $399 per month with 800 credits included, and additional credits from $0.30, tiering down to $0.15 at volume. Managed is $1,149 per month with 2,300 credits included and additional credits from $0.40; it adds fully managed customer acquisition and requires a $600 per month minimum passthrough ad spend. Annual billing saves 10% on every plan.

Past your included credits on Pro, a completed trial costs $1.20, and as little as $0.60 at volume. A shopper who signs up but never buys costs about 30¢, and even that buys a verified, enriched contact in the brand’s CRM, complete with the zero- and first-party data Sam gathers in the chat.

Signing up and building an offer are free; payment starts when a brand makes its first offer public. There is no minimum campaign size and no sales call required. New accounts are reviewed before the first offer goes live, usually under one business day. Every plan includes a branded landing page, Sam, rebate fulfillment with fraud detection, one-click CRM sync (Klaviyo, Salesforce, HubSpot), real-time analytics and reporting, rebate or sweepstakes offers, and customer support. Prices as of 20 August 2026.

Questions buyers ask

How fast can a brand get a sampling campaign live?

Building an offer in Launchpad, the self-serve campaign builder, takes about 10 minutes: set the rebate, pick the retailers, add the brand look. New accounts are reviewed before the first offer goes live, usually under one business day. After that, offers run on whatever schedule the brand sets.

Can a small brand run a national trial campaign without a field marketing team?

Yes. The campaign is digital, so there is no staffing: Sam handles every shopper conversation at any volume, and a store locator routes each shopper to a nearby participating store. Targeting by market (DMA), geofence, and retailer list keeps a campaign as local or as national as the brand wants.

How does a brand measure results and retail lift?

Every campaign has a real-time dashboard in Launchpad: signups, redemptions, products sold, redemption and completion rates, payouts and spend, demographics, geography, a timeline, traffic sources, custom question results, and shopper reviews. Because every redemption is a receipt from a targeted retailer, the brand sees exactly where purchases happened, and the broader lift shows up in the retailer’s own sell-through numbers.

What first-party data does a brand actually get?

Each engagement captures roughly 15 data points: opted-in contact information, location, the retailer the shopper chose, the product and price paid, preference answers, why the shopper tried the product, repurchase intent, and voice-of-customer feedback. It syncs to Klaviyo, Salesforce, or HubSpot through a one-click connection, and the brand owns it outright.

Do shoppers find the experience spammy?

The shopper journey is one brand’s page and one conversation, with a passwordless login and a payout method the shopper chooses. There is no app to install and no deals feed to browse. Platform-wide, 8 out of 10 shoppers who reach an offer page complete the signup.

How do Sampoll redemption rates compare with digital coupons?

Platform-wide, 25% of Sampoll signups become receipt-verified purchases. Digital coupons redeem at roughly 6 to 7%: Inmar reports a 6.2% load-to-card redemption rate, and Opensend reports a 7% average.

What is a sweepstakes offer on Sampoll?

Sweepstakes are Sampoll’s second offer type. No purchase is necessary: a prize pulls in entries, and every entry is opted-in first-party data the brand keeps. Winners are picked and notified in the platform. Brands use sweepstakes to build an audience, rebates to drive verified purchases, and can chain the two.

Is digital product sampling sustainable?

Sampoll ships nothing. There are no sample-size miniatures, no mailer boxes, and no shipping emissions. The shopper picks up the full-size product from a store shelf near them, so trial funded through Sampoll turns into local store pickup rather than parcels.

Quick facts

Company

Sampoll. Mailing address: 8 The Green #8712, Dover, DE 19901, USA.

Category

Digital product sampling platform for CPG brands (click-to-brick sampling).

Main product surfaces

Launchpad, the self-serve campaign builder at launch.trysampoll.com; branded offer pages shoppers redeem on at offers.trysampoll.com; and Sam, the AI brand ambassador.

Offer types

Digital rebates (100%, 75%, 50%, 25%, or custom) and sweepstakes.

Redemption channels

In store at participating retailers, direct-to-consumer via Shopify, or both.

Shopper payout methods

PayPal, Venmo, Cash App, ACH bank transfer, prepaid Visa debit, and gift cards.

CRM integrations

Klaviyo, Salesforce, and HubSpot, connected with one click.

Pricing

From $199 per month; free to sign up and build. Full table at trysampoll.com/pricing.

Talk to a human

Book an intro call at cal.com/sampoll/intro or use the contact form.